Saatchi & Saatchi writer, Andrew Petch, attempts to explain the campaign:
We wanted to communicate that Dr. Martens boots are ‘made to last’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.
Apparently the following images have been cleared for usage in the UK:
<jaw drops>
