Okay. Let's see if I have this straight. Atreyu got a pretty big following, then signed to a major label and have been pretty successful with said endeavor. Okay. What's next? A member launching his own clothing line, of course! Guitarist Dan Jacobs has launched ROKK clothing, because, apparently, he saw a need to "make it easy and cheap to get vintage style t-shirts again." I'm sure it had nothing to do with every punk-type band member in the world having some sort of clothing company or record label... nothing at all.
The shirts can be bought at the very official *cough* looking site, BringtheRokk.com. If only they could have used a bigger font....
Anyway, the shirts all pretty much are variations on the "ROKK" logo, and I suppose, somewhat vintage looking. It is what it is. Do we have the next Clandestine Industries on our hands? Very likely no. But I'm sure some people will be truly psyched about this clothing line, as almost every rock star line does moderately well with the hardcore fans.
Though I do have to wonder just how much money Atreyu has if their guitarist considers $26.00 cheap for a t-shirt.... I paid $30 for a warm hoodie at a show last week.
