So you've got a hankering for some Hennessy and you just can't get that Pharrell tune out your head? Well, the two go together like milk and cookies in the new ad campaign for Hennessy.
The liquor company signed Pharrell Williams on for seven Internet ads and three TV spots, which will begin airing in the coming weeks. In addition to appearing in the ads, Pharrell wrote music to accompany his baby-faced image.
And now, here's a priceless press release quote from Hennessy's parent company CEO:
Taste is the new bling. Hennessy, volume wise, has a very urban skew to it. But what was happening in the urban market and the mainstream market was a move to brands like Belvedere and Grey Goose ... Instead of showing off your rims or clothes, it was about showing off the symbols that articulate your taste.
Somebody needs some crunk juice. Dude sounds a little uptight to be CEO-ing a liquor company. My advice: hire Sammy Hagar.
